The argument was also made that with click fraud becoming so rampant thatAdwords advertisers would be spending less on their advertising efforts andhaving more fraudulent click money being returned to them by Google thatAdsense publishers would also be losing revenue and hence be forced out of thegame. Again this doesn’t at all mean that Adsense is going to die in any way,rather it means that the game will continue to change and advertisers will beforced to improve their methods and systems to keep ROI’s high just as Adsensepublishers will need to adapt their business models to keep their activitiesprofitable.In a way I feel silly even addressing these arguments because the cries of ‘deathof Adsense’ weren’t ever designed to hold any logic in the first place but rather tocause a stir on the web for the sake of building email lists that could be sold onthose people’s NEW Adsense methods. It was a great and effective strategy andthose guys made a lot of money but the point of this explanation is to make youcertain that Adsense is NOT dead.Some of the web’s biggest authorities are being monetized by Adsense becauseits contextual targeting abilities are still far beyond that of any other webadvertising system. Adsense is everywhere we look nowadays and it’s onlygrowing in popularity.There is no doubt Adsense WILL change, just like everything on the internet andeverything in the world. It just means as a hopeful Adsense and Web businessowner you have to be diligent enough to keep up with the changes of the gameand be flexible enough to adjust your approach as those changes occur.
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