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Let’s suppose that you’ve worked hard at building a successful blog, and that some of the affiliate offers you’ve been promoting are starting to gain some serious traction. Where can you go from here?

Well, there are two approaches you can take: Either get more customers or increase your profit-per-sale.

Getting more customers seems pretty straight-forward. You just keep doing more of what’s currently working, while trimming away unproductive activity. This perpetual honing process can take years to master, and requires a lot of work on your part.

If, however, you’ve noticed that one of your affiliate offers is especially profitable… you might want to try creating your own custom-branded version of that product or service and selling it yourself. This way, you keep all of the profits instead of handing them over to another company.

Also, with a custom-branded product, you generate more customer loyalty by strengthening the reader’s connection with your brand. This increases the odds that they will buy from you again in the future.

This might sound like a lot of work, but it doesn’t need to be. Here are three examples:

1. Custom-Branded Information Products

Videos, Audio and Ebooks sell very well online. If you’re an expert your field, these should be fairly easy to produce. Otherwise, get an expert to help you and share the profits.

2. Custom-Branded Physical Products

For physical products, you can simply contact the manufacturer and ask them to customize an order based on your specs.

However, there may be minimum order size requirements with these kinds of requests. And although physical products often convert a bit better than digital products, their margins tend to be lower. (For obvious reasons)

3. Custom-Branded Software

For Software-as-a-Service (SaaS) products such as Online Backup, CRM, Web Hosting, etc… there are many “white label” partner programs available.

You can licence another company’s technology & infrastructure and have it re-branded around your business. These partner programs are great because they also allow you to customize the applications around the unique requirements of your niche.

If you’d like to learn more about the various types of SaaS partner programs that are available, you can search on Google for “Channel Partners” or “Partner Programs”.

Summing Up

Creating your own custom-branded products can be a great way to leverage your reputation and build a closer relationship with your readers. If your traffic is starting to generate consistent affiliate revenue, it may be time to launch your own licensed product.

About The Author: Patrick Jobin is the owner of http://www.storagepipe.com/partners/, where you can find out more about creating and selling your own customized online backup products.